Munich (ots) - Germany's leading improv comedy show "Schiller
Street" will soon be airing in Russia. SevenOne International has
sold the format to the leading Russian TV station Channel One.
Starting on September 13, the show will be broadcast on Sundays at
10:30 pm under the title "Southern Butowo".

The cast includes Russia's most popular stand-up comedian Sergey
Svetlakov as well as famous actors, stand-up comedians and TV hosts
like Dima Brekotkin, Timur Batrudinov, Timur Rodriges, Stepan
Abramov, Kseniya Lavrova-Glinka, Vera Brezhneva, and Nastya
Shunina-Makhonina.

Jens Richter, Managing Director of SevenOne International: "We are
thrilled about the continuing international success of ‘Schiller
Street'. Based on a truly innovative and entertaining concept, the
show offers improv comedy at its best with a true sitcom feeling."

Ruslan Sorokin, producer of "Southern Butowo": "This is the most
unpredictable show we've ever experienced. The audience and the
actors themselves do enjoy not-knowing what is going to happen
further. Channel One is excited to have the project launched at the
very beginning of the new Fall 2009 TV season. Traditionally the
broadcasters are perceived by their premieres. Therefore, any brand-
new project shown in September draws a maximum of viewers and rivals'
attention."

Alexander Tsekalo, producer of "Southern Butowo" and chief of the
Producing Center "Sreda", is an established admirer of the original
German format since he was head of the Channel One Special Project
Department. He admits that it has been his dream to bring the show to
Russia and broadcast it for the broadest audience that is possible on
the country's biggest channel. "This is a "different" type of humor
from what we got used to see on TV. It is certainly more exciting,
more unpredictable, and requires more artistic talent and heart to be
invested in. Channel One and our production studio are expecting to
have the outstanding interest of the Russian viewers."

Debuting on Germany's Sat.1, "Schiller Street" has been one of the
most innovative and successful comedy formats in the recent years.
The concept has already won various national and international TV
prizes such as the Rose d'Or Press Prize 2005. SevenOne
International, the ProSiebenSat.1 Group's worldwide programming sales
company has sold the format to many countries, including France,
Italy, Finland, Norway and Turkey. The Italian adaptation "Buona la
Prima" won the national "Telegrolle 2008" and Gran Premio della
Fiction Italiana '08 for best sitcom.

"Schiller Street"

"Schiller Street" (produced by Hurricane) is a highly entertaining
show that highlights the art of improvisation. A few top-class
comedians are guided not by a script but by spontaneous directions
which are communicated via earphones to individual cast members,
often resulting in hilarious scenes.

SevenOne International

SevenOne International is the international programming sales
company of the ProSiebenSat.1 Group, one of the largest pan- European
media corporations, which owns 26 free TV channels and 24 pay TV
channels in 13 countries. SevenOne International offers an extensive
portfolio of TV events, TV movies, telenovelas, prime-time series and
mini-series, as well as magazine shows and light entertainment
formats. It also markets and co-finances programming made by
third-party providers. It is headquartered in Unterföhring near
Munich, and managed by Jens Richter.

Originaltext: SevenOne International GmbH
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Press contact:

Marie Fabiunke
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Phone: +49 (89) 95 07-1165
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Contact:
Isabelle Fedyk
SevenOne International GmbH
Medienallee 7
D-85774 Unterföhring
Phone: +49 (89) 95 07-2322
Fax: +49 (89) 95 07-92322
email: Isabelle.Fedyk@ SevenOneInternational.com

Press release online: www.sevenoneinternational.com